The organizational strategies of large technology companies in response to economic recessions are fundamental to domestic and international economic competitiveness. Future strategic decision-making at the firm level can be informed by understanding the different strategic responses of large technology companies to the economic recession that resulted from the COVID-19 pandemic. The purpose of this research was to explore the perspectives of managers in large technology companies regarding effective strategic responses to changing market conditions during a crisis. The study design for this research was a qualitative inquiry. The population for the study was eight people in top management positions of large technology companies in the United States. Study participants worked in technology companies employing 1,000 or more full-time employees. Study participants had operational knowledge of their companies’ strategic responses to the economic downturn that resulted from the COVID-19 pandemic. The findings indicated that the participants’ perspectives of the antecedent to their companies’ strategic responses to the economic downturn that resulted from the COVID-19 pandemic were market shrinkage and reduced revenues. The predominant process for developing strategic responses was a hybrid form involving both bottom-up and top-down directives, and the predominant outcome was strategic responses comprised of new tangent products for existing clients and traditional actions such as reducing costs. Implications based on the findings indicated that including middle and upper management in decision-making can elicit strategies for retaining clients and lead to developing new products and services for current clients.
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